Humans are highly visual creatures, and your photos are going to be one of the first things potential clients or customers notice about your brand. We’re able to make connections and process visual information almost instantaneously, and an individuals decision to trust, engage, or commit is made in milliseconds. When it comes to make a lasting impression, a photo really is worth a thousand words, and as your brand grows, your photography should reflect that. Here are a few reasons why custom photography for your brand is more than worth the investment:
1.iCustom photos build trust and enhance your user experience.
Ever visit a website full of stock photos and question whether or not the business is legit? Us too. Custom photos allow you to humanize your brand by showcasing your personality and products and services in a unique way. People aren’t just interested in what you’re selling; they’re interested in the "why" and custom photography helps individuals relate to you and understand you better than copy alone. Custom photos provide users with a sense of authenticity and transparency you can't get without them.
2. They aid in brand recognition.
Powerful and harmonious photos are more memorable and more likely to stand out to consumers than stock photos they've seen before. When someone sees your photos, you want them to instantly know they're yours!
3. Custom photos are reusable in so many areas of your business!
Not only do custom brand photos make your website look amazing, they can be reused for everything from social media and marketing materials, to brochures, ads and so much more. The ROI on custom photography is tremendous!
Check out these beautiful rebrand photos we just shot for our friend Julie at Business Rewritten, and send us an email at ely@theunfounddoor.com to inquire about booking your own branding shoot!
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